When trying to develop your business, it is always important to think about the client or potential client with whom you are speaking. It is vital to find out what their needs are, and to discover how you can best help them with their issues.
Practice Building Skills: Straight from the GC's Mouth
One of the major mistakes the authors see attorneys and law firms make when they pitch business is that they spend too much time outlining their experience and what they can do for their client (the pitch), and they don't spend enough time asking their potential client what is important to them when hiring an attorney.
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Evan and Chuck PolinThis premium content is locked for Marketing the Law Firm subscribers only
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