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Technology in Marketing: YouTube for Lawyers 101
There is no question that online video has become one of the hottest mediums on the Web. For example, a recent Accustream iMedia study found that user-generated video captured 22 billion page views in 2007.
Importantly, the interest in online video is not limited to young viewers, but is also shared by a significant and growing audience of older, more educated, and more affluent viewers. For example, a recent BurstMedia survey determined that more than seven out of 10 adult U.S. Internet users have viewed online video content, and that a majority of all age segments have watched online videos, including more than half of respondents aged 65 and older. Similarly, a recent demographic profile of visitors to video-sharing sites such as YouTube by the Pew Internet & American Life Project found that, for example, 14% of visitors were age 30-49; 33% had some college or graduate school education; and 35% had a household income of $50,000 or greater. More details of these and other surveys can be accessed on eMarketer.com.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
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