[Editor's Note: In April, Shannon Sankstone, Marketing Research Analyst at Quarles & Brady, contributed her first article to MLF on competitive intelligence in law firms.
Law Firm Intelligence: Researching an RFP: Winning Business Through Understanding Clients
In conducting research for an RFP, turnaround time, budget, and resource considerations will have to be balanced with the value of the opportunity. Before the research begins, the researcher should read the RFP and consult with key decision-makers in her firm to determine the research questions, the scope of the research process as well the format of the final product.
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