Law.com Subscribers SAVE 30%

Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.

Law Firm Intelligence: Researching an RFP: Winning Business Through Understanding Clients

By Shannon Sankstone
May 28, 2008

[Editor's Note: In April, Shannon Sankstone, Marketing Research Analyst at Quarles & Brady, contributed her first article to MLF on competitive intelligence in law firms. For some time I had been looking for what I described to her as the 'missing link' to MLF ' a column that focused on CI. After some discussion, Shannon agreed to do a regular bi-monthly column for us. We are so lucky to have her. And so I want to take this opportunity to welcome Shannon Sankstone to MLF and to our Board of Editors.]

Law firms are constantly responding to request for proposals (RFPs), and researchers are, more than ever, integrating into the business development team. Researchers can add significant value to the RFP process through analyzing the company, firm, and competition and providing their findings and recommendations to the team. This article details the process for gathering intelligence that would support a comprehensive RFP response, as well as the final research product that is presented to the business development team.

This premium content is locked for Entertainment Law & Finance subscribers only

  • Stay current on the latest information, rulings, regulations, and trends
  • Includes practical, must-have information on copyrights, royalties, AI, and more
  • Tap into expert guidance from top entertainment lawyers and experts

For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473

Read These Next
The DOJ's Corporate Enforcement Policy: One Year Later Image

The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.

The Bankruptcy Hotline Image

Recent cases of importance to your practice.

Use of Deferred Prosecution Agreements In White Collar Investigations Image

This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.

How AI Has Affected PR Image

When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.

New York's Latest Cybersecurity Commitment Image

On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.