Making It Run Isn't Running It

A favorite story about this is the lawyer who once said to me that if you're smart enough to be a lawyer, you're smart enough to do your own advertising. True, I said. And if you're smart enough to be a lawyer, you're smart enough to be a nuclear physicist ' but it doesn't make you one." Here's what managing is ' and is not.

17 minute read May 28, 2008 at 07:56 AM
By
Bruce W. Marcus
Making It Run Isn't Running It

In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about marketing department management.

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