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Making It Run Isn't Running It
In the early, primitive days of marketing professional services, there weren't enough people doing marketing for law, accounting, and consulting firms to think much about marketing department management. The exceptions, of course, were the larger firms, particularly those for which, in the beginning, having more people on staff was readily equated to better marketing. Marketing, at the beginning, was invariably assigned to a partner, who had only a vague idea about marketing and the marketing process, and certainly, no marketing experience.
The newly appointed marketing partner was then charged with hiring and managing a marketing director. The partner, who generally knew nothing about marketing, knew even less about managing a marketing operation. This often led to chaos, as well as poor marketing, no matter how good the marketing director was.
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Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.