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What to Do When You Get a Business Card
I know where you keep your business cards. They're in little piles on your desk, buried under other papers, where you left them when you returned from a past conference or event. Otherwise, you've tossed them into a drawer where you expect you can find the right card when you need it.
You've created a junkyard of information ' a business development disaster. You need to realize that when you receive a person's business card, you've obtained a piece of gold:
- It can mark the beginning of a relationship that will bring you new clients and fees.
- It can be a valuable addition to your network of referral sources, who send you legal work from pre-screened clients.
- It can be the moment you meet someone you can introduce to another one of your contacts and create a mutually beneficial joint venture.
Don't treat a business card like a scrap of paper. Be intentional about your business development and be meticulous in your record-keeping. By the time you have 4,000 or 5,000 records in your contact list, you'll be sitting on a hilltop of gold.
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