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Business Development Does Not Have to Be a Pain in the Associate
Business development and creative networking are often mysteries to many lawyers, particularly associates. They are pain points that linger and grow with time. There are, however, practical ideas that can empower their careers and their practices.
Ironically, the more junior one is, the better his or her chances of becoming a wildly successful rainmaker because the process is very much like investing. Most gurus say that investing $100 per month in a mutual fund that earns a historical rate of return beginning at age 25 will yield $1 million at age 65. Under this model, the later one starts, the lower the expected return.
Nurturing business development and networking potential with that same commitment will offer similar results. Unfortunately, the profession teaches lawyers to think about this many years into the future, but once they get there, they wish they had thought about it many years in the past. The key is to use a roadmap to look ahead with enthusiasm and create opportunities, rather than consider those one may have missed.
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