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Client Speak: Know Thyself ' And Fast!

How to implement a Rapid Assessment to help get your marketing initiative back on the right track.

16 minute read June 30, 2008 at 10:25 AM
By
Allan Colman
Client Speak: Know Thyself ' And Fast!

There is a troubling moment that haunts even the most resourceful and aggressive business developers. It's the moment when it seems they've done everything right. They have assembled a skilled marketing and sales team.

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