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You're a Professional, I'm a Professional <i>Would Certification Help?</i>
Every so often, the question of certification of professional services marketers emerges. Is certification ' testing marketers to attest to their skills and competence ' the way to go for those of us who market professional services for lawyers or accountants?
The real problem is to find a way for professional service marketers to gain respect as professionals among professionals.
It's easy to see, then, why the law and accounting firm marketing professional might want a certification process. Presumably, it might solve a number of problems marketers face. It might attest to our own professionalism, to tell prospective clients or, for firm staff marketers, firm management, that we have competence in a body of knowledge that can effectively serve them. It might be a guide to those who hire or retain us. Presumably, it adds prestige (and self-esteem) in a world in which professional prestige for lawyers and accountants ' but not often for marketers ' is a given. After all, certification works for lawyers and accountants. The difference is that lawyers and accountants require many years of education, apprenticeship, and a brutally tough bar or CPA exam. Moreover, there is the strength of law behind the process. Violate the law and you lose your license to practice, and your career as well.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?