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Technology in Marketing: The Top 10 Law Firm Web Site SEO Best Practices
Google or other analytics reports typically show that search engines are a major source of Internet traffic to law firm Web sites (as well as law firm blogs). Usually, the higher up a link to a site is displayed in the search engine results generated by a query (i.e., the higher the site 'ranks'), the more searchers will visit that site. Therefore, a law firm seeking to increase traffic to its Web site should follow 'best practices' when it comes to search engine optimization, or SEO.
According to Wikipedia, SEO is 'the process of improving the volume and quality of traffic to a Web site from search engines via 'natural' search results for targeted keywords.' SEO accomplishes this objective via design and coding techniques that maximize the accessibility of your site content to search engine spiders crawling your site for the purpose of accurately indexing it within the search engine's database.
Why do search engines want to accurately categorize your site? The popularity of search engines (and hence their advertising revenue) is dependent on displaying the most relevant search results to search engine users. If search engines know what your Web site is about then links to it can be displayed in response to appropriate search queries. By following SEO 'best practices,' you make it easier for search engines to do their job, and they will reward you with higher rankings in relevant search results.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.