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Measuring Realization to Improve Firm Profits

BY K. Jennie Kinnevy
August 27, 2008

Last month, we reviewed how to tailor a scorecard to your individual firm's goals. This month we review a very important financial metric. In creating a partner scorecard and setting individual partner goals, Realization should be at the top of the list.

What Is Your Realization?

When consulting with a client, if the law firm cannot respond immediately to the question, “What is your realization?” then I am confident that over the next several months of working with the firm, I can help to improve its realization by an average of 5%. The reason is that if a lawyer does not understand the importance of realization enough to track it and know it off the top of his head, then he is not spending enough time making sure it is trending at a respectable level.

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