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In an ever-increasing competitive environment, it becomes more and more difficult for law firms to distinguish themselves from their competitors. A quick scan of some of the better-known firm Web sites shows that many firms often look and sound alike. However, it is the quality and caliber of the attorneys that set the firms apart. Saying you're distinctive is much easier than proving it to the marketplace, your partners and staff. One area in which your firm can build distinction and establish itself as a leader is Partner Care.
The ability of a firm to attract and retain the best and brightest attorneys has been a proven path to growth, distinction and success. Partner Care is a combination of programs and technology that help to attract, retain and mentor partners. The number and variety of programs that are currently available for firms to offer their partners is great, and too many options can be as bad as too few. However, by examining your partners' professional and personal practice needs, Partner Care can be tailored to meet these demands successfully.
In addition, real financial benefits can be achieved from operating on a larger scale. For example, firms can help their partners secure life and property insurance more efficiently by harnessing the collective buying power of the partner group. Moreover, strategies can be implemented to make each partner's life a little easier, such as arranging for a partner's tax return preparation or providing assistance in gaining a club membership. A partner who feels his firm is looking out for him and striving to make his life easier is content and free to focus upon the work at hand. Partner Care is a win-win situation for all.
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