Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
<b>Special Issue:</b> The Fourth Annual MLF 50: The Top 50 Law Firms in Marketing and Communications
With the current downturn in business, one would think that perhaps marketing and communications might be taking a holiday. The good news is that for 50 firms, marketing is front and center. To say the least, it has been an interesting year. We have all read about the layoffs, the restructuring of some firms and even the demise of others. What went wrong isn't important. What is important is that many firms are utilizing the capabilities of their marketing and communications departments in ways that they believe can capitalize on the downturn and even create profits. I want to say that it doesn't really matter where a firm ranked on this list. What does matter is that the firms on the list are examples of how first-class, first-rate marketing and communications can move the agenda of a law firm forward in a strategic manner and in so doing become invaluable to the success of the firm.
In formulating the criteria for this year, special emphasis was placed on firms that did more with less. While some law firms on the MLF 50 have not decreased their budgets and, in fact, many at the top of the list have increased their budgets, others have developed creative strategies that didn't “break the bank.”
Once again this year, many firms submitted detailed descriptions of their marketing, business development and communications programs. Some of the firms that are listed provided no information. As with past practice for those firms, extensive research was conducted. It should be noted that while I would have liked to feature examples of the ad campaigns that some firms created, this particular cover story is about strategy and the success of that strategy. I would also like to take this opportunity to thank Bill Crooks of Priority Search and a member of our Board of Editors for assisting me with follow-up on several firms.
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.