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What the Obama Campaign Can Teach Us About Marketing
If, as a marketer, you've ever been involved in a political campaign, then you know that a political campaign is simply another form of marketing.
An analysis of the first Clinton campaign for the presidency, with James Carville's core message of 'It's the economy, stupid,' made that point very clearly. It was a classic case of positioning. But even that battle was merely a prelude to the campaign that elected Barack Obama ' which was, as well, an inspiring use of positioning. The campaign's message, based on a carefully devised position, was supported by a number of highly focused elements. More of positioning further on.
Both campaigns were won by little known candidates against better known opponents. Both candidates were unlikely ' for their youth and limited experience; and, in Obama's case, with a racial consideration and narrow elective experience. Both candidates had formidable opponents ' Clinton had a well-known and experienced George H.W. Bush, and Obama faced a popular war hero in John McCain. Both Clinton and Obama won with superior marketing and organizational skills.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?