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What the Obama Campaign Can Teach Us About Marketing
If, as a marketer, you've ever been involved in a political campaign, then you know that a political campaign is simply another form of marketing.
An analysis of the first Clinton campaign for the presidency, with James Carville's core message of 'It's the economy, stupid,' made that point very clearly. It was a classic case of positioning. But even that battle was merely a prelude to the campaign that elected Barack Obama ' which was, as well, an inspiring use of positioning. The campaign's message, based on a carefully devised position, was supported by a number of highly focused elements. More of positioning further on.
Both campaigns were won by little known candidates against better known opponents. Both candidates were unlikely ' for their youth and limited experience; and, in Obama's case, with a racial consideration and narrow elective experience. Both candidates had formidable opponents ' Clinton had a well-known and experienced George H.W. Bush, and Obama faced a popular war hero in John McCain. Both Clinton and Obama won with superior marketing and organizational skills.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Removing Restrictive Covenants In New York
In Rockwell v. Despart, the New York Supreme Court, Third Department, recently revisited a recurring question: When may a landowner seek judicial removal of a covenant restricting use of her land?