In his book “True Professionalism” (Touchstone, 1997), David Maister addresses why many professionals, attorneys included, have a negative attitude toward the topic of business development. He feels it partly comes
Professional Development: An Effective, Individualized Approach to Business Development Training
The author's firm recently teamed with Akina Corp. to roll out a training program that builds on this broader view of business development. This article briefly describes the program, and highlights feedback they have received.
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