Do More with Less and Gain Market Share

The current economic situation is forcing firms to think of new ways to market themselves, which likely will become the new norm, long after the downturn is history.

14 minute read April 27, 2009 at 09:23 AM

Preston McKenzie

If you are finding that the attorneys in your firm are becoming more focused on client development and retention efforts, you are not alone. Firms as a whole are refocusing their marketing and business development efforts to concentrate on existing rather than new clients.

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