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Yes, you can win an argument with an attorney and get your marketing initiative approved, if you present the right data to get your point across.
Marketers everywhere have told me downbeat tales of rejection when they proposed client surveys, cross-selling initiatives, client team efforts and other practical business development programs. Heck, when I was in-house I even had a group of clients and the partners who represented them ready to start a client survey program, but got turned down by top management. Actually, we weren't told “no.” We just never got an answer.
The obstacle is always a single influential partner who looks askance at the marketer's proposal, and says “we've never done this before,” “no other firm our size is doing this,” or “your proposal is flawed because you put a comma where it should have been a semicolon,” or some other nonsense.
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