Client Speak: Quality Work v. Quality Service

Many marketing professionals with whom the author has spoken have no doubt that quality work, while clearly essential, will not cause a firm to stand out from the competition ' but that quality service will. Is this still true?

16 minute read August 27, 2009 at 08:49 AM

Donald E. Aronson

Client Speak: Quality Work v. Quality Service

In the April 1984 issue of The American Lawyer, an Incisive Media sister publication of this newsletter, David Maister authored a groundbreaking article entitled “Quality Work Doesn't Mean Quality Service.”

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