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Law Firm Intelligence: The What, the Why and the How of Win/Loss Analysis

As the marketplace for legal services has become more and more competitive, law firms have hired business development professionals to develop targeted responses to RFPs. Is it working, though? Has the firm brought in more business, and has it capitalized on its success?

17 minute read November 24, 2009 at 01:18 PM
By
Shannon Sankstone
Law Firm Intelligence: The What, the Why and the How of Win/Loss Analysis

We've all heard it: More work is staying in-house, law departments have been consolidating for years, and the work that is being sent to outside counsel requires alternative fee arrangements.

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