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Six Strategies for Transitioning a Firm's Client Base from Senior to Other Partners
In many of the more financially and professionally successful law firms, the opportunity of the firm to profit from the transition of clients from a departing senior partner to other partners at the right time has been well established. In these firms, client transition has become a function of management and client development opportunity rather than the age of the departing partner.
Every client, no matter how large or small, usually has one point person who has the greatest role in selecting and retaining the law firm. And every law firm, regardless of size, is usually connected to each of its clients by one person, almost always a partner, whose links are a little stronger than anyone else's.
The underpinning of these links most often include: 1) producing high-quality work in a timely manner at fees that are fair to the client and the firm; 2) shared attitudes toward the client's important issues, i.e., clients whose futures are affected by major social and political issues prefer lawyers who share their values, not merely advocate them, no matter how effectively the lawyer does so; and/or 3) personal ties based on family relationships, shared community interests, and personal friendships.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.