Not too long ago, I interviewed a senior marketing executive at an AMLAW 100 firm and struggled to persuade her to consider a CMO role at another firm. It was less of a rejection of the position at hand as it was of the profession.
Career Journal: Time to Go Out on a Limb
It's time that legal marketing executives take a risk and launch a creative media campaign that reshapes the industry's image and increases the unaided brand recognition of their firm over the virtual stealth existence of their competitors.
By
Michael DecostaThis premium content is locked for Marketing the Law Firm subscribers only
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