Law.com Subscribers SAVE 30%
Call 855-808-4530 or email [email protected] to receive your discount on a new subscription.
Five Steps to Managing Social Media Risks
We are in the middle of a communications revolution with the advent of the phenomena collectively referred to as “Social Media.”
Everyone is familiar with the plethora of Internet offerings ' Facebook, YouTube, MySpace, Twitter, Digg, Yammer and LinkedIn, to name just a few. There are more than 100 active social media sites, with millions participating in conversations every minute of the day, all over the world. Multinational companies and their CEOs are blogging, populating their walls on Facebook, and tweeting. It's an epidemic.
Accompanying these social media platforms is a growing new vocabulary: “user-generated content,” “podcasts,” “advercasting,” “vlogs,” “RSS,” “twitterjacking” and “astroturfing.”
On the one hand, companies want to capture the attention of potential customers roaming the social media space. On the other hand, conversations in the blogosphere are largely uncontrollable, and raise myriad risks. Social media can cause serious losses if not handled correctly.
How Can You Help Address The Phenomenon?
Unlike in other areas, it's difficult to find a specialist who can deal with all the social media platforms and their impact on the diverse operations of a large multinational corporation.
Yet the increasing evidence of real risks lurking in social media requires attention. This article suggests five things you can do to help corporate counsel address as first steps in understanding and dealing with social media and its risks.
1. It may not be comfortable, but open accounts with LinkedIn, Facebook and Twitter. Invite colleagues to be “friends,” contacts and “followers.” Without joining the conversation, one can never really understand its impact and potential. Surf Facebook and YouTube. See who is there and engage in the conversation. Post comments. Submit reviews. Learn the game.
This premium content is locked for Entertainment Law & Finance subscribers only
ENJOY UNLIMITED ACCESS TO THE SINGLE SOURCE OF OBJECTIVE LEGAL ANALYSIS, PRACTICAL INSIGHTS, AND NEWS IN ENTERTAINMENT LAW.
- Stay current on the latest information, rulings, regulations, and trends
- Includes practical, must-have information on copyrights, royalties, AI, and more
- Tap into expert guidance from top entertainment lawyers and experts
Already a have an account? Sign In Now Log In Now
For enterprise-wide or corporate acess, please contact Customer Service at [email protected] or 877-256-2473
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?