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What Works and What Doesn't in Legal Advertising
In advertising, it's amazing what works and what doesn't work. It isn't always what you think it is.
If you're an accountant, a lawyer or a consultant with a marketing program, you don't have to know how to write an ad, but you should know some things about how to judge one written for you. Advertising is expensive, with an uncertain return on investment. You should know also that what you think works, may not.
While a great deal is known about what works in advertising, there's even more we don't know. What makes it difficult for the uninitiated is that what you may judge to be great copy because of the sheer poetry, imagery, sound and lyricism, maybe lousy for accomplishing the mission of the ad. Ultimately, advertising, especially for professional services, is more complex than it appears on the surface.
Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?