FIRST IMPRESSIONS AND BUSINESS DEVELOPMENT

FIRST IMPRESSIONS AND BUSINESS DEVELOPMENT - Following a recent engagement as a marketing keynote speaker for the Beverly Hills Bar Association, an attendee asked me a question about the importance of first impressions in making sales. For anyone engaged in legal sales or who provides business development presentations, it's hard to deny that the role fo first impressions is the foundation for an excellent question. One of the best answers can be based on Malcolm Gladwell's…

2 minute read July 19, 2010 at 02:27 PM
By
Allan Colman , Www.closersgroup.com
FIRST IMPRESSIONS AND BUSINESS DEVELOPMENT

FIRST IMPRESSIONS AND BUSINESS DEVELOPMENT – Following a recent engagement as a marketing keynote speaker for the Beverly Hills Bar Association, an attendee asked me a question about the importance of first impressions in making sales.

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