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10 Questions for Kim Eisler

By Nicholas Gaffney
July 29, 2010

Nick Gaffney, a columnist for Marketing the Law Firm and a partner at Infinite Public Relations in San Francisco, recently had an exclusive interview with Mr. Kim Eisler, author of “Masters of the Game: Inside the World's Most Powerful Law Firm.”

Veteran legal issues reporter Kim Eisler's new book goes behind the scenes at law firm Williams & Connolly, which he describes as the most powerful firm in the world. We caught up with Kim and asked how he got the secretive firm to open up, what it takes for a firm to achieve such lofty status, and what other firms can learn from this.

1. Q.: Kim, Williams & Connolly is notoriously tight-lipped when it comes to media. How did you get them to talk? And why now?

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