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Valuable Lessons from This Great Recession
As the economy teeters along, firms struggle to recover from the labyrinth of layoffs, microscopic attention to expenditures, and the cautious decision to add new attorneys and staff. Despite posting profits in 2009, some firms still grapple with how to engender more rainmakers from their attorney pool to spread the business generation responsibility more evenly. After all, not all lawyers are rainmakers. At least, some do not perceive themselves to be.They are not comfortable “marketing,” but instead prefer to handle the new files that come in the door.
Given the economic factors at play and the shifting legal landscape, there is no better time to examine and enhance how your firm is investing in its business development program. Ameet Sachdev, a leading Chicago Tribune business reporter covering legal affairs and law firms, put it this way, “If the recession taught lawyers anything, it is the value of business development. Those with large books of business or longstanding relationships with clients were more admired as corporate firms faced a downturn in legal work. The cocoon that protected lawyers respected for their critical thinking but with few business contacts was shattered.”
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Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.