Client Profiling and Segmentation

By profiling current clients and looking back over the years of data accumulated, law firms have an abundance of experience to determine what works and what does not when it comes to business development. The key is to set up a systemized approach to extract that data.

20 minute read August 25, 2010 at 04:48 PM
By
Derek Schutz
Client Profiling and Segmentation

Until recently, law firm management has been largely indifferent to focusing on business development as an area of scrutiny in which measurable success could be achieved.

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