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The Business of Branding: Happy Alums
Editor's Note: Beginning with this issue and appearing bi-monthly, we welcome Moir' Marketing Partners as regular columnists for The Business of Branding. As all of us “in the know” realize, branding is probably one of the most talked-about topics in the world of law firm marketing. Since the beginning of time, corporations have used branding as their “calling card” to identify a specific product, service, or business. Law firms in their own way have been branding themselves for just as long a period of time, some with success. This column is intended to enlighten our readers about how branding can work effectively in a professional services environment.
' Elizabeth Anne “Betiayn” Tursi, Editor-in Chief
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Why So Many Great Lawyers Stink at Business Development and What Law Firms Are Doing About It
Why is it that those who are best skilled at advocating for others are ill-equipped at advocating for their own skills and what to do about it?
Bankruptcy Sales: Finding a Diamond In the Rough
There is no efficient market for the sale of bankruptcy assets. Inefficient markets yield a transactional drag, potentially dampening the ability of debtors and trustees to maximize value for creditors. This article identifies ways in which investors may more easily discover bankruptcy asset sales.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
A Lawyer's System for Active Reading
Active reading comprises many daily tasks lawyers engage in, including highlighting, annotating, note taking, comparing and searching texts. It demands more than flipping or turning pages.
Protecting Innovation in the Cyber World from Patent Trolls
With trillions of dollars to keep watch over, the last thing we need is the distraction of costly litigation brought on by patent assertion entities (PAEs or "patent trolls"), companies that don't make any products but instead seek royalties by asserting their patents against those who do make products.