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Special Issue: The Sixth Annual MLF 50 ' The Top 50 Law Firms in Marketing and Business Development
Never in the history of The MLF 50 has there been a year like this. The first thing you will note about this year's list is that there is a tie for the number-one firm. Both K&L Gates and Faegre & Benson are at the top of the list ' and with good reason. Both firms provided essays that were so extraordinary that I had to place them at the top of the “leader board.” In fact, any one of the top six firms (1 through 5) could be interchangeable because they provided essays that were detailed and in depth. As I continued to read and re-read each essay, it became apparent that I had to find a differentiator in order to rank these firms. Happily, I did. In announcing the criteria for this year's MLF 50, I had asked that law firms emphasize the intersection of marketing and business development, with the most emphasis placed on the strategies firms are using to keep their clients and expand their businesses. With that backdrop, the top six firms were able to create submissions that met the criteria.
As with past practice, many firms submitted detailed essays, and some even sent collateral materials. Some of the firms that are listed provided no information. On those firms, research was conducted. It should be noted that while I would have liked to feature examples of some of the collateral materials, space does not permit me to do so.
Congratulations to all the firms on The MLF 50. From where I am sitting, marketing and business development are the cornerstones of every firm's strategic plan. And now here are abbreviated essays from The Sixth Annual MLF 50 “Top Six.”
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