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Letter from the Editor
As the new Editor-in-Chief of Marketing the Law Firm, I would like to introduce myself and share with you my vision for our beloved MLF.
I have worked in the legal marketing space for nearly 20 years and have been eyewitness to so many amazing changes as our industry continues to mature and evolve.
While practicing my craft, I headed up in-house marketing programs for several mid- to large-sized law firms in the Metro Philly area before launching a business development advisory practice (KLA Marketing Associates ' www.klamarketing.net) several years ago.
I look forward to bringing my in-depth legal marketing background as well as the insights of national experts to ongoing dialogue on how firms can march forth and be profitable in our fiercely competitive legal environment.
With so many of us on information overload these days, we at MLF hope to help cut through the chatter and deliver strategic, practically based insights into what are relevant legal marketing topics to our readers. I urge you to share with us your struggles and what topics you would like to learn more about to make your job easier and firms more successful.
To a healthy and prosperous 2011!
' Kimberly Alford Rice
As the new Editor-in-Chief of Marketing the Law Firm, I would like to introduce myself and share with you my vision for our beloved MLF.
I have worked in the legal marketing space for nearly 20 years and have been eyewitness to so many amazing changes as our industry continues to mature and evolve.
While practicing my craft, I headed up in-house marketing programs for several mid- to large-sized law firms in the Metro Philly area before launching a business development advisory practice (KLA Marketing Associates ' www.klamarketing.net) several years ago.
I look forward to bringing my in-depth legal marketing background as well as the insights of national experts to ongoing dialogue on how firms can march forth and be profitable in our fiercely competitive legal environment.
With so many of us on information overload these days, we at MLF hope to help cut through the chatter and deliver strategic, practically based insights into what are relevant legal marketing topics to our readers. I urge you to share with us your struggles and what topics you would like to learn more about to make your job easier and firms more successful.
To a healthy and prosperous 2011!
' Kimberly Alford Rice
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