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A ROLL OF NICKLES AND A PHONE BOOTH

By Bruce W. Marcus
February 10, 2011

Anybody Can Do PR

One would think that in these days of declining newspapers that the good old press release would have gone the way of rubbing two sticks to make a fire. But no. It's still with us. And what's worse, that the change in media from hard copy to digital ' from newspapers to Internet and social media ' would have altered the techniques of delivering public relations releases to the new media. Again, but no.

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