A ROLL OF NICKLES AND A PHONE BOOTH

From major corporations, and both small and large public relations firms, comes a stream of so-called releases and other material that's so inept, and so primitive, that you must ultimately realize that those who do it right must have a vast array of skills, talents and imaginative energy. It must be difficult, because how could it be simple when so many people do it wrong? And of course, the client pays the high price of doing it wrong.

13 minute read February 10, 2011 at 02:28 PM
By
Bruce W. Marcus
A ROLL OF NICKLES AND A PHONE BOOTH

Anybody Can Do PR

One would think that in these days of declining newspapers that the good old press release would have gone the way of rubbing two sticks to make a fire.

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