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Professional Development: Marketing from a Young Partner's Perspective
Kudos! As a new partner, you have survived the law firm gauntlet and have been elevated to the partner ranks. By building a reputation within your firm as a reliable and talented attorney, you have succeeded in the first critical step in marketing: developing a valuable product (yourself). When your firm named you as a partner, it expressed confidence in your ability to promote your firm's business and contribute to the bottom line.
In summary, you have already proven that you are highly capable of being a significant business developer through your success in building your internal business. But, now it is time to focus your energies on external business development. Adopting a deliberate strategy for marketing yourself and your firm to potential and existing clients is one of the best ways to realize this objective. From a new partner's perspective, the strategies discussed here may not make you a top rainmaker overnight, but they will set the foundation for successful business development over the length of your legal career.
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When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.