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Think Big Picture for Firm Pitches

At a time of great debate on traditional versus social media and the best means of contacting prospective clients, it is worth examining the essentials of successfully pitching a reporter on your law firm's news.

16 minute read February 28, 2011 at 10:15 AM
By
Judy Rakowsky
Think Big Picture for Firm Pitches

One day when I was covering federal courts for The Boston Globe, a lawyer phoned to tell me he had won a judgment in a civil case that had not garnered any public attention.

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