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Who Controls Your Brand ' You or Your Clients?
We are all familiar with the old adage, “You are what you eat,” but is your firm allowing your clients to take control of your brand by awarding you the cases they send your way? In essence, are they defining your firm by what they allow you to eat? And, are you allowing your clients or target audiences to speak about you without accurately conveying your firm's brand message?
These are questions that have growing merit in a world where your clients are not simply controlling your brand by the type of work they send you, but rating your performance on your ability to understand their objectives and expectations. They are also rating your legal expertise, your efficiency and management of their processes, your responsiveness and communication, as well as your ability to predict their costs and budgeting skills. These ratings comprise the ACC Value Challenge and Index ' the yardstick by which firms are now being measured.
So what are firms to do? Hide their heads in the sand and hope this all goes away, or embrace the new transparency that has been given to all law firms and turn this information into an element of a positive and constructive brand? Law firms need to take back control of their brands.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.