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HOW LEGAL MARKETING WORKS: A QUICK PRIMER
Professional services marketing is not a litany of mechanics. It's a process that's designed to bring a firm and its prospective clientele together. More than just accumulating clients, the effective marketing program helps shape and secure a practice that's relevant to the dynamic needs of both the firm and the clients it serves.
The process, essentially, may be perceived in four parts:
- Define the market;
- Define the service to meet the needs of the market;
- Define the tools of marketing to be used to reach and persuade the market; and
- Manage the tools.
The significant body of knowledge that is the foundation of the marketing functions are comprised of two areas ' the techniques, or tools (articles, press releases, collateral material, etc. and they ways they're used), and the study of the markets themselves (such as the demographics, motivation for buying ' its shape, its structure, its needs, and its opportunities.). Strategy ' the way in which the two are brought together ' is crucial.
The DOJ's Corporate Enforcement Policy: One Year Later
The DOJ's Criminal Division issued three declinations since the issuance of the revised CEP a year ago. Review of these cases gives insight into DOJ's implementation of the new policy in practice.
Use of Deferred Prosecution Agreements In White Collar Investigations
This article discusses the practical and policy reasons for the use of DPAs and NPAs in white-collar criminal investigations, and considers the NDAA's new reporting provision and its relationship with other efforts to enhance transparency in DOJ decision-making.
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.
New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.