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Career Journal: The Check Boxes

BY Bill Crooks
June 28, 2011

Let's take a moment and step back in fantasy-time to Aug. 3, 2009. The story could have gone like this:

Firm Chairman Rex Bidley has just informed his Chief Marketing Officer that the firm must take better advantage of new technologies. He informs the CMO, whom he has promised “a seat at the table,” “I have decided that we should produce a podcast, starring me, to break the news that the firm will be laying off redundant support staff and 'non-essential' associates.”

At the same time, 30 floors below, the corporate practice business development manager Jennifer Faircloth is reviewing her e-mail inbox where she finds: Thurs. 8/3/2009 4:25 PM ' Subject line “Why isn't my phone ringing?” sent by a partner in the securities practice ' Thurs. 8/3/2009 4:26PM Subject line “Pitch due tomorrow.” Another partner states that she forgot to inform Jennifer that she has a pitch due tomorrow. When 9 p.m. rolls around, Jen will eat dinner at her desk again. Pushing onward, Manager Faircloth begins an e-mail to the proposal group leader requesting assistance; but then she remembers that there no longer is a proposal group. The group leader and her coordinator were part of the first round of layoffs. Thurs. 8/3/2009 4:35PM Subject line “Salary freeze” '

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