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How to 'Pitch' Your Legal Services So That Clients Will 'Catch'

By Janet Ellen Raasch
June 28, 2011

Congratulations! Thanks to a lot of hard work, you've finally nailed down the opportunity to “pitch” your legal services to a targeted, qualified client. Obviously, you want to make the most of this hard-won opportunity.

“Solid presentation skills are essential to securing new business,” said Brigid O'Connor, MBA. “Whether you are delivering the pitch or helping prepare for it, you know that prospect meetings are both a vital marketing tool and a potential obstacle to success.”

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