That's Where Planning Begins
By Bruce Marcus
I don't understand. For decades, I've been exhorting professional firms and the consultants who serve them that the first line in the marketing plan begins with knowing your prospective market.
A marketing plan should focus not on the firm, but on the individual practice. When this is done effectively, not only does the plan work, but this kind of program redounds to the entire firm.
That's Where Planning Begins
By Bruce Marcus
I don't understand. For decades, I've been exhorting professional firms and the consultants who serve them that the first line in the marketing plan begins with knowing your prospective market.
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