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The Place to Network: What's So Good About Hosting an Event?

The intent of this column is to provide a framework for identifying the relative benefits of hosting an event. How can we turn an event into a means for generating revenue?

11 minute read September 28, 2011 at 08:51 AM
By
Timothy B. Corcoran
The Place to Network: What's So Good About Hosting an Event?

We've spent time in this space discussing the utility of attending and hosting events as a means for generating visibility with existing and potential clients and, when speaking or presenting at these events, for demonstrating subject matter expertise that could influence a buying decision.

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