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The Magnificent 25

By Kimberly Alford Rice
October 26, 2011

This year, for the first time, we decided to give smaller firms a chance to be noticed. And here is what we learned: With the advancement of website sophistication, social media tools, and other creative techniques, smaller firms are also effectively reaching their targets and delivering sophisticated messages and innovative marketing solutions.

Our search yielded an astonishing number of top-notch firms in this brand-new category. We are thrilled to highlight the top five firms below.

1. Levenfeld Pearlstein. In its 12th year, Chicago's 57-attorney firm has long been recognized as one of most creative and strategically aggressive. These same differentiators played a strong role through the turbulence of the last few years and provided the firm an opportunity to focus on launching a series of client-facing initiatives. Among its strongest and well-received programs, the firm created a Client Service Board to ensure that it constantly took steps to enhance client service and improve satisfaction. This initiative grew the idea of “visit your client month,” during which attorneys make non-billable visits to their clients in order to foster stronger partnerships and better understand the clients' business.

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