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Smartphones and the Future of Practicing Law
In many ways, technology has changed the way we in the modern world experience time and space. The Internet and other forms of electronic technology have created instantaneous communication and a virtual global village that allows people to easily access information from almost anywhere in the world. As a result, time zones and geographical boundaries have shrunk to almost a vanishing point. Now, with smartphones, many of us are plugged in to this new electronic hive 24 hours a day, 365 days a year.
For attorneys and law firm marketers, the advent of smartphones means a new frontier for gathering information ' and a new competitive arena. Prospective clients who find themselves on the side of the road after an accident, considering contractual terms at vendor's office, or in need of legal advice regarding compliance issues can now access and share information on their smartphone in ways that weren't possible only a few years ago. They can quickly search to see what law firms or attorneys advertise in the area in which they need legal representation.
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