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Tweets, Apps, and Mobis, Oh My!
Wow, what a year 2011 was. While the economy barely hung on for many law firms that had once seemed invincible, our legal marketing colleagues around the country were busy innovating to heights not seen before in our professional space. It is a great time to be engaged in marketing law firms, indeed.
The Crawl Is Over
After a 20-plus-year slow crawl, many law firms are finally recognizing the imperative to align themselves with general business models of “sales and marketing” in an effort to better equip their lawyers and personnel to the age-old truths of attracting and retaining clients ' and learning what they are now being educated to know as client-service “best practices.” Not a day too soon, I may add.
Competition in our legal services space has never been greater, and the pie of available work continues to shrink. This alone should shake law firm managers to wake up and smell the coffee, as it were, as they witness some of their large institutional clients bolt for smaller, more nimble firms that can provide comparable service at more economical pricing.
Tech Is Here and Now
It bears repeating that the onslaught of technology and its advancing components is transforming how law firms build, promote, and create client partnerships like never before seen in professional services marketing. So exciting is it, that at times, we can't imagine what the “next big thing” will be and how technology could possibly further impact the practice and promotion of law firms. Everywhere, law firms are jumping on board with social media marketing ' and savvy marketers are leading their firms in harnessing the strategic value of the latest technology to pull ahead of their competition.
What's Coming in 2012?
With no end in sight, we are looking forward to seeing what exciting developments 2012 brings. One thing for sure, all these changes will keep us on our toes to bring you, our readers, the latest and most practical content to help you and your firms to move forward. Please join us!
Kimberly Alford Rice, Editor-in-Chief of this newsletter, is the principal of KLA Marketing Associates, Cherry Hill, NJ. She can be reached at kimberly@klamarketing.net.
Wow, what a year 2011 was. While the economy barely hung on for many law firms that had once seemed invincible, our legal marketing colleagues around the country were busy innovating to heights not seen before in our professional space. It is a great time to be engaged in marketing law firms, indeed.
The Crawl Is Over
After a 20-plus-year slow crawl, many law firms are finally recognizing the imperative to align themselves with general business models of “sales and marketing” in an effort to better equip their lawyers and personnel to the age-old truths of attracting and retaining clients ' and learning what they are now being educated to know as client-service “best practices.” Not a day too soon, I may add.
Competition in our legal services space has never been greater, and the pie of available work continues to shrink. This alone should shake law firm managers to wake up and smell the coffee, as it were, as they witness some of their large institutional clients bolt for smaller, more nimble firms that can provide comparable service at more economical pricing.
Tech Is Here and Now
It bears repeating that the onslaught of technology and its advancing components is transforming how law firms build, promote, and create client partnerships like never before seen in professional services marketing. So exciting is it, that at times, we can't imagine what the “next big thing” will be and how technology could possibly further impact the practice and promotion of law firms. Everywhere, law firms are jumping on board with social media marketing ' and savvy marketers are leading their firms in harnessing the strategic value of the latest technology to pull ahead of their competition.
What's Coming in 2012?
With no end in sight, we are looking forward to seeing what exciting developments 2012 brings. One thing for sure, all these changes will keep us on our toes to bring you, our readers, the latest and most practical content to help you and your firms to move forward. Please join us!
Kimberly Alford Rice, Editor-in-Chief of this newsletter, is the principal of KLA Marketing Associates, Cherry Hill, NJ. She can be reached at kimberly@klamarketing.net.
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Major Differences In UK, U.S. Copyright Laws
This article highlights how copyright law in the United Kingdom differs from U.S. copyright law, and points out differences that may be crucial to entertainment and media businesses familiar with U.S law that are interested in operating in the United Kingdom or under UK law. The article also briefly addresses contrasts in UK and U.S. trademark law.
The Article 8 Opt In
The Article 8 opt-in election adds an additional layer of complexity to the already labyrinthine rules governing perfection of security interests under the UCC. A lender that is unaware of the nuances created by the opt in (may find its security interest vulnerable to being primed by another party that has taken steps to perfect in a superior manner under the circumstances.
Strategy vs. Tactics: Two Sides of a Difficult Coin
With each successive large-scale cyber attack, it is slowly becoming clear that ransomware attacks are targeting the critical infrastructure of the most powerful country on the planet. Understanding the strategy, and tactics of our opponents, as well as the strategy and the tactics we implement as a response are vital to victory.
Legal Possession: What Does It Mean?
Possession of real property is a matter of physical fact. Having the right or legal entitlement to possession is not "possession," possession is "the fact of having or holding property in one's power." That power means having physical dominion and control over the property.
The Anti-Assignment Override Provisions
UCC Sections 9406(d) and 9408(a) are one of the most powerful, yet least understood, sections of the Uniform Commercial Code. On their face, they appear to override anti-assignment provisions in agreements that would limit the grant of a security interest. But do these sections really work?