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Career Journal: Emerging Success for Marketing Technologists
From a marketing perspective, 2012 is going to be an interesting year ' especially with regard to firms' investments in their legal marketing and business development departments.
Clearly, some firms will choose to aggressively bolster marketing and business development efforts by acquiring and utilizing additional resources; others will elect to stand pat and attempt to maximize results with existing staff and tools. For those wishing to expand, I forecast a short supply of marketing technology leadership and line manager specialists. And what about firms whose marketing technology talent is still slugging it out in the trenches with outdated tools and resources? Well, those firms might expect to experience larger than normal turnover rates.
The technology segments of marketing departments have become an increasingly significant area of investment across industry lines. Within legal marketing, the focus of many firms this year will be on upgrading their capabilities in this rapidly-changing area, with little regard paid to where the firm may reside on the bell curve of client relationship management (CRM) or intelligence-gathering tools.
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Yachts, Jets, Horses & Hooch: Specialized Commercial Leasing Models
Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
Hyperlinked Documents: The Latest e-Discovery Challenge
As courts and discovery experts debate whether hyperlinked content should be treated the same as traditional attachments, legal practitioners are grappling with the technical and legal complexities of collecting, analyzing and reviewing these documents in real-world cases.
Identifying Your Practice's Differentiator
How to Convey Your Merits In a Way That Earns Trust, Clients and Distinctions Just as no two individuals have the exact same face, no two lawyers practice in their respective fields or serve clients in the exact same way. Think of this as a "Unique Value Proposition." Internal consideration about what you uniquely bring to your clients, colleagues, firm and industry can provide untold benefits for your law practice.
Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.