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How Small Firms Can Win the Marketing Marathon

By Ed Poll
January 31, 2012

The American Bar Foundation says that nearly two-thirds of America's 1.2 million lawyers are either solo practitioners or practice in firms with five attorneys or fewer. American Bar Association, 2011 Lawyer Demographic Summary, http://bit.ly/yR3JOH.

All of these solos and small firms are inevitably competing to represent individual clients and small businesses in the same types of matters ' real estate transactions, estate plans, personal injury lawsuits, and so on.

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