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The Business Case for Strategic Planning
In recent years some firms have, due to the evolving economic climate, dramatically reduced costs to offset revenue reductions. In doing so, many improved profitability while others maintained or experienced only slight revenue reductions. But in reacting swiftly, some firms failed to take the time to create a thorough strategic plan that would better position them for the long term. To thrive in the future, these firms must now develop comprehensive strategic plans or re-evaluate existing plans, which frequently lack focus and foresight in favor of strategies aimed simply at survival.
In creating a strategic plan, a firm evaluates both tangible and intangible factors, including firm culture, the wants and needs of its partners, the economy, the industry, and developments in legal and business regulations. A comprehensive strategic plan will allow a firm to examine opportunities for new revenue streams and evaluate areas that need improvement. The experience of creating such a plan allows partners and associates to reflect upon the firm's philosophy and their individual roles and responsibilities toward the firm's success.
Increasing Revenue
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Defining commercial real estate asset class is essentially a property explaining how it identifies — not necessarily what its original intention was or what others think it ought to be. This article discusses, from a general issue-spot and contextual analysis perspective, how lawyers ought to think about specialized leasing formats and the regulatory backdrops that may inform what the documentation needs to contain for compliance purposes.
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Risks and Ad Fraud Protection In Digital Advertising
The ever-evolving digital marketing landscape, coupled with the industry-wide adoption of programmatic advertising, poses a significant threat to the effectiveness and integrity of digital advertising campaigns. This article explores various risks to digital advertising from pixel stuffing and ad stacking to domain spoofing and bots. It will also explore what should be done to ensure ad fraud protection and improve effectiveness.
Turning Business Development Plans Into Reality
This article offers practical insights and best practices to navigate the path from roadmap to rainmaking, ensuring your business development efforts are not just sporadic bursts of activity, but an integrated part of your daily success.