Here's an interesting fact: It takes 22 tons of rock, gravel, grass and dirt to yield one single ounce of gold. Why is this interesting ' particularly in an article devoted to the branding of law firms?
The Business of Branding: Find Your Nugget
Unless your firm is providing client service, in a way that's never been done before you will have to dig much deeper ' past the claims of superior client service, expertise, range of practices, cost-effectiveness, etc. ' to find that nugget upon which you can build your brand.
By
Sean LeenaertsThis premium content is locked for Marketing the Law Firm subscribers only
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