Profitability and the Legal Marketing Professional

This article provides for the legal marketing professional a guide to the basics of law firm economics, and includes sample metrics and ideas as to how to improve the contributions of the marketing department to the bottom line of your law firm.

24 minute readMarch 29, 2012 at 02:51 PM
By
J. Mark Santiago
Profitability and the Legal Marketing Professional

Increasingly, legal marketing professionals are being looked upon to assist their firms in improving profitability. The demand that legal marketing professionals assist the attorneys in their respective law firms with

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