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IT BOILS DOWN TO ONE CLIENT AT A TIME

Here's a little secret about professional services marketing. It always comes down to selling the individual clients ' one by one. And it doesn't matter if your firm is the largest or the smallest.

11 minute read April 03, 2012 at 09:18 AM
By
Bruce W. Marcus
IT BOILS DOWN TO ONE CLIENT AT A TIME

Here's a little secret about professional services marketing. It always comes down to selling the individual clients ' one by one. And it doesn't matter if your firm is the largest or the smallest.

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