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IT BOILS DOWN TO ONE CLIENT AT A TIME

By Bruce W. Marcus
April 03, 2012

Here's a little secret about professional services marketing. It always comes down to selling the individual clients ' one by one. And it doesn't matter if your firm is the largest or the smallest.

You can talk about strategies, and image, and niche marketing and branding. You can talk about articles, and brochures, and press releases and social media and seminars. But it always comes down to selling the individual clients ' one by one.

Well ' if you're going to have to do that anyway, why not start with target marketing to begin with?

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