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The Business of Branding: Is New Media Still 'New'?

By Jeremy Hoders
April 27, 2012

A colleague of mine said it well: “New media is no longer new, but its definition varies by awareness, education and experience of the user.” There are many revolutionary products and services that the market offers. It seems that everyday brings with it new ideas that enhance our efficiency. Responsive web design, startup incubators and mobile payments are three progressive products and services that aren't necessarily “new” media, but can be considered new enhancements that aid growth, advancement and understanding.

Responsive Web Design

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