Media & Communications Corner: Legal Brand Journalism

In a nutshell, the concept involves rethinking how to use media strategically across specific digital and traditional platforms to support your brand. More specifically, it requires law firm marketers and attorneys to step outside of their comfort zones and take every available tactic they've either been using or have considered using ' publishing articles, blogging, creating videos, hosting webinars and podcasting, among other tactics ' and elevating these efforts to the next level. It means creating and adopting a strategy that revolves around consistent content creation and curation, and proactively distributing and publishing it yourself. It also means freeing yourself from traditional publishing scenarios.