Media & Communications Corner: Legal Brand Journalism

Legal Brand Journalism' is the mechanism that allows thought leadership to happen. Here's what it is and how it works.

16 minute read May 29, 2012 at 02:38 PM

Jay M. Jaffe

Legal Brand Journalism' is the mechanism that allows thought leadership to happen. With the proliferation of social media and digital tools, an emerging trend ' not a fad ' finds companies and law firms eager to communicate directly with their audiences.

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