Media & Communications Corner: Legal Brand Journalism

Legal Brand Journalism' is the mechanism that allows thought leadership to happen. Here's what it is and how it works.

8 minute read May 29, 2012 at 02:38 PM

Jay M. Jaffe

Legal Brand Journalism' is the mechanism that allows thought leadership to happen. With the proliferation of social media and digital tools, an emerging trend ' not a fad ' finds companies and law firms eager to communicate directly with their audiences.

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