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Sales Speak: The Top Five Myths of Attorney Selling
If you have spent any time selling legal services in today's competitive marketplace, you know it can be uniquely challenging. Many markets (practice areas/regions) are individually idiosyncratic and uniquely resistant. It requires special insights, strategies, and training to successfully penetrate, which often adds a few twists and turns onto your roadmap. But it is not impossible to navigate to your final destination.
Certainly, the marketplace is crowded, and competition is fierce. But savvy law firm marketers understand the unprecedented level of opportunity available today. Those that will survive ' and thrive ' in this environment are those that understand that the old ways of marketing, filled with one-way communications, marketing hype and firm-focused messages, simply won't work anymore.
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New York's Latest Cybersecurity Commitment
On Aug. 9, 2023, Gov. Kathy Hochul introduced New York's inaugural comprehensive cybersecurity strategy. In sum, the plan aims to update government networks, bolster county-level digital defenses, and regulate critical infrastructure.
Law Firms are Reducing Redundant Real Estate by Bringing Support Services Back to the Office
A trend analysis of the benefits and challenges of bringing back administrative, word processing and billing services to law offices.
Bit Parts
Summary Judgment Denied Defendant in Declaratory Action by Producer of To Kill a Mockingbird Broadway Play Seeking Amateur Theatrical Rights
How AI Has Affected PR
When we consider how the use of AI affects legal PR and communications, we have to look at it as an industrywide global phenomenon. A recent online conference provided an overview of the latest AI trends in public relations, and specifically, the impact of AI on communications. Here are some of the key points and takeaways from several of the speakers, who provided current best practices, tips, concerns and case studies.