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Sales Speak: The Top Five Myths of Attorney Selling

Law firm marketing is about being found, not chosen. How you get found is through publicity, media outreach, networking, collateral materials, conducting and attending workshops.

8 minute read May 29, 2012 at 01:59 PM
By
Allan Colman
Sales Speak: The Top Five Myths of Attorney Selling

If you have spent any time selling legal services in today's competitive marketplace, you know it can be uniquely challenging. Many markets (practice areas/regions) are individually idiosyncratic and uniquely resistant.

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